I was asked to help with the identity and graphics for North Carolina State University’s Genetics and Genomics Institute. I built the logo around the elements of gene sequencing which is at the core of the program. In collaboration with Neil McCoy Design we took the photographic assets, created a booklet, website, brochures, speaker posters and templates for courses.

The booklet was designed to inform new Genetics and Genomics (GG) Scholars of their cutting edge graduate program at NCSU. I used NCSU state colors to divide each distinct area of study (under the GGI umbrella) into the booklets sections.  The GGI umbrella program is built on the philosophy that the exploration of genes and genomes informs all fields of biology. We traveled to NCSU to take photos of students in the GGI program, the environment of study and detail shots. These were used in the booklet, website and other collateral for the GGI program.